SEARCH ENGINE OPTIMIZATION

Course Overview :

SEO:Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

SEM:Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times define SEM as the practice of buying paid search listings, different from SEO which seeks to obtain better free search listings.

Prerequisites

• Before enrolling in this course, you should have good keyboarding skills, and you should be familiar with using search engines, Internet browsers, and e-mail. It’s an advantage, but not required, to have some HTML knowledge and advanced search engine usage experience, as well.

Course Content

Part – I [Web & Search Engines]

• • Introduction – Internet Marketing / SEM
  • Need of Search Engines and IM (internet marketing)
  • How Search Engine Works?
  • Development of our own Search Engine
  • Caching, Crawling & Indexing
  • earch Engine History
  • Hack with Google (Google Commands)
  • Creating our own web site/Portal
  • Domain Name Registration
  • Web Hosting & SEO
  • Working of Robots
  • How does .htaccess works?
  • HTTP Headers
  • Real Time & Automated Visitors
  • Google Algorithms
  • Google Updates
  • Google Terms
  • Let’s make our browser Search Engine Informative

Part – II [Analysis & Optimization]

• • Analysis (Website & Competitor)
  • Keyword Analysis & Research
  • How to make a SEO Plan?
  • Content Optimization
  • Search Engine Optimization
  • On-Page Optimization
  • Off-Page Optimization
  • Social Media Optimization
  • White Hat/Grey Hat/Black Hat

Part – III [Google Tools]

• • Google Analytics
  • Google Web Master Central
  • SEO Tools

Part – IV [Google AdwordsPPC]

• • Introduction to Search Engine Marketing & Google Adwords
  • Basics of PPC Advertising
  • Google Ad words Terminology
  • Google Ad words Features
  • Google Ad words Benefits
  • Account Setup
  • Ad Creation
  • Defining Bidding Strategies
  • Tracking Ad Performance
  • Google Desktop Adwords Editor

Part – V [Core Internet/Online Marketing]

• Direct Marketing, Interactive Marketing, Online Marketing : The Difference
• ABC of Online Marketing & Other Marketing Strategies
• 10’Cs of Marketing
• How to plan an On-line Marketing Campaign : Media Planer Overview
• Internet Marketing Basics
• Web Analytics
• Analytic Mind thinks?
• How to track Campaigns?
• Campaign Tracking Tools
• Google Analytics
• E-Mail Marketing
• Campaign Planning
• Identify E-Mail IDs for your e-mail marketing campaigns
• Tools help in Identifying E-Mail ids
• How to Collect E-mails in legal way?
• Campaign to collect E-Mail
• E-Mail Marketing for Customer Acquisition , Retention & Tracking
• Legalities behind E-Mail Marketing
• Online Advertising
• Online Media Research & Planning
• Role of Media Planner
• Viral Marketing
• Multi Channel Marketing
• Design & Creativity Impact on Viral Marketing
• How to design viral?
• Affiliate Marketing
• How to write Content?
• Press Release Distribution
• Public Comment Sites
• News Letters Distribution
• Social Media Marketing
• Social Book Marking
• Digging & Furling
• RSS Feeding